Discover the Secret of Apple’s Financial Success

By: Miles Leung Whenever you unbox your Apple product, you will see “Designed by Apple in California.” This design is where the magic begins—the magic that brings Apple a great fortune. In fact, Apple’s market value has been doubled from one trillion dollars to two trillion dollars in two years. The company’s revenue would not be so high if not for its supply chain system. … Continue reading Discover the Secret of Apple’s Financial Success

The Rage of Minimum Wage

By: Allison Fullmer Think of someone who would deny the opportunity to increase his or her hourly wage. It may be difficult to find such a person, as the discussion of increasing minimum wage is a common topic among Americans. Having more money often allows Americans more financial freedom, less financial stress, and higher levels of happiness. Minimum wage is currently at an unlivable rate … Continue reading The Rage of Minimum Wage

Error 404: Coders Not Found

By Stephan Peck The websites you visit daily—maybe even hourly—are made possible through an interconnected technology stack that includes HTML, CSS, and JavaScript. If that just sounded like a bunch of mumbo jumbo, you’re not alone. According to code.org, fewer than 50,000 graduates received degrees in computer science in 2017. Meanwhile, businesses are currently seeking over 500,000 computing positions in the US. Do you see … Continue reading Error 404: Coders Not Found

Blockchain: The Transformation of Accounting

Failure to meet accounting standards has cost US banks $200 billion in fines since 2009.[1] Meanwhile, internal fraud—the very fraud accounting standards seek to prevent—has cost businesses globally over $4 trillion in 2018 alone.[2] Blockchain, the technology of decentralized transactions on a shared ledger, promises to solve these problems and save corporations billions along the way. Although only in the early stages of adoption and … Continue reading Blockchain: The Transformation of Accounting

Out with the Old and in with the New: The Rise of Gen Z

By Chloë Breckenridge   Right now, one in five Americans belong to Generation Z. By 2020 there will be 84.7 million “Gen Zers” in the U.S. and 2.6 billion worldwide.[1] While many industries have targeted their marketing efforts towards millennials, the rising generation will become crucial for brand survival. Understanding the similarities and differences between millennial and Z generations will allow marketers to see why … Continue reading Out with the Old and in with the New: The Rise of Gen Z

Buzzwords

by Jamie LeSueur Presenteeism is the condition of physical presence but mental or functional absence at the workplace. It occurs when a clocked-in employee can’t complete their full load of tasks due to illness, depression, stress, or exhaustion. Presenteeism minimizes productivity and costs companies billions of dollars a year.[1] Mindfulness is the practice of perceiving and assimilating the present experience without judgment. It involves increasing … Continue reading Buzzwords

Book Review: ‘Naked Economics’ by Charles Wheelan

By Ryan Quade Charles Wheelan—professor, author, grassroots activist—harnesses the powerful concepts of economic theory to help you solve real problems. Wheelan doesn’t care about the math and the charts—he just wants you to understand the magic. Naked Economics is the book for the rest of us, helping the non-economist to rationally analyze everything from McDonalds to congestion to political systems. Wheelan is a master storyteller … Continue reading Book Review: ‘Naked Economics’ by Charles Wheelan

Social Media’s Impact on Branding

By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding

Podcast Review: James Gaskin on Learning

By Sarah Romney “I promised my wife I wouldn’t start any new companies last year.” James Gaskin—who once walked the streets of Los Angeles as a Hollywood actor and dancer—now teaches information systems at BYU and has started businesses ranging from a company that tracks cattle to a company that facilitates dream analytics. While Gaskin kept his promise last year, he’s back at it again … Continue reading Podcast Review: James Gaskin on Learning

Podcast Review: Fraser Bullock on Measuring Success and Managing Stress

Mark Larsen On March 22, 2020 we had the pleasure of interviewing Fraser Bullock, co-founder of Sorenson Capital and COO of the 2002 Salt Lake City Olympic Games. Bullock has led an extremely successful professional career full of interesting experiences and wholesome life lessons. A former BYU MBA graduate and Bain & Company consultant, Bullock became a founding partner of one of the world’s leading … Continue reading Podcast Review: Fraser Bullock on Measuring Success and Managing Stress

Book Review: The Moment of Lift by Melinda Gates

By Sarah Romney How do we end poverty? World hunger? High death rates? These are complicated issues that people have been trying to solve for centuries, but Melinda Gates proposes that the solution to many of the world’s problems is to give women a voice “because when you lift up women, you lift up humanity.” In The Moment of Lift, Melinda Gates shares stories and … Continue reading Book Review: The Moment of Lift by Melinda Gates

How Companies are Doing Good and Why Yours Should Too

By Sarah Romney The bread aisle has changed. The choice is no longer simply between white and wheat, but between twenty brands of white, twenty brands of wheat, and twenty brands of multigrain. What used to be an easy decision with one or two options has turned into an intense competition among dozens of companies. This is not only true with grocery products but for … Continue reading How Companies are Doing Good and Why Yours Should Too

Editor’s Letter: Expectations

In the classic tale by Charles Dickens, Pip and his girlfriend, Estella, are constantly thrown into unexpected situations which alter their life’s journey. From a chance meeting in a cemetery of an escaped convict, to the time spent in an eccentric lady’s home, to a final inheritance of wealth, Pip’s and Estella’s expectations for life were constantly turned upside and sideways. Estella wisely observes to … Continue reading Editor’s Letter: Expectations

Podcast Review: Amy Antonelli on Vision and Purpose

McKayla Lindman   In 2002, Amy Antonelli was at the forefront of technological breakthrough in Silicon Valley. Her startup company had recently been acquired by Apple. As she witnessed the long-anticipated integration of the Internet unfold, Antonelli worked side-by-side with Steve Jobs as a spokesperson for Apple’s top executives. Just two years later, a devastating tsunami hit India and she suddenly found herself working in … Continue reading Podcast Review: Amy Antonelli on Vision and Purpose

girl blowing seeds off dandelion

Book Review – Contagious: Why Things Catch On by Jonah Berger

By: Christy Swatling   “But although quality, price, and advertising contribute to products and ideas being successful, they don’t explain the whole story.”   In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video … Continue reading Book Review – Contagious: Why Things Catch On by Jonah Berger

Buzzwords

By Sarah Romney Jargon that will keep you going through the year Advertainment: A marketing strategy that combines advertising and entertainment. It is usually unclear to the audience whether the content is media entertainment or product promotion. Go live: To release a product or service to the public. This term previously referred only to technology or websites when they were made available, but now can … Continue reading Buzzwords

Environmental Awareness is Leading to a Troubling Future for the Airline Industry

Ashlyn K. Unga Contributing Factors to Negative Airline Perception [1]   Global warming is not only causing climatic temperatures to rise— but it is also heating up the socio-political scene across the globe. Caught in the crossfire is the airline industry, targeted by environmental activists who categorize flight as an unnecessary mode of travel.  As this movement gains momentum, how will  air fare in this … Continue reading Environmental Awareness is Leading to a Troubling Future for the Airline Industry

Putting Yourself Out There: Golf as an Upper Hand in the Business World

Allysha Mae Mateo Parents often sign their children up for a variety of sports hoping to see their child take a particular interest in one and excel in their chosen sport. Kids typically take an interest in high energy and highly competitive sports like basketball, football, and soccer. But golf— you know, the game where you hit a little white ball, hop in the cart, … Continue reading Putting Yourself Out There: Golf as an Upper Hand in the Business World

Learning From the Swiss

By Aubrey Wright As the Swiss have shown us, vocational training is a win-win: it gives students marketable skills, and gives employers significant savings. History July 9, 2015: “Switzerland and the U.S. sign a Joint Declaration of Intent on Vocational Education and Training.”1 Since then, the two countries have worked closely on integrating the Swiss model of vocational training into US education.2 Switzerland’s vocational program … Continue reading Learning From the Swiss