Podcast Review: Amy Antonelli on Vision and Purpose

McKayla Lindman   In 2002, Amy Antonelli was at the forefront of technological breakthrough in Silicon Valley. Her startup company had recently been acquired by Apple. As she witnessed the long-anticipated integration of the Internet unfold, Antonelli worked side-by-side with Steve Jobs as a spokesperson for Apple’s top executives. Just two years later, a devastating tsunami hit India and she suddenly found herself working in … Continue reading Podcast Review: Amy Antonelli on Vision and Purpose

girl blowing seeds off dandelion

Book Review – Contagious: Why Things Catch On by Jonah Berger

By: Christy Swatling   “But although quality, price, and advertising contribute to products and ideas being successful, they don’t explain the whole story.”   In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video … Continue reading Book Review – Contagious: Why Things Catch On by Jonah Berger

Buzzwords

By Sarah Romney Jargon that will keep you going through the year Advertainment: A marketing strategy that combines advertising and entertainment. It is usually unclear to the audience whether the content is media entertainment or product promotion. Go live: To release a product or service to the public. This term previously referred only to technology or websites when they were made available, but now can … Continue reading Buzzwords

Environmental Awareness is Leading to a Troubling Future for the Airline Industry

Ashlyn K. Unga Contributing Factors to Negative Airline Perception [1]   Global warming is not only causing climatic temperatures to rise— but it is also heating up the socio-political scene across the globe. Caught in the crossfire is the airline industry, targeted by environmental activists who categorize flight as an unnecessary mode of travel.  As this movement gains momentum, how will  air fare in this … Continue reading Environmental Awareness is Leading to a Troubling Future for the Airline Industry

Putting Yourself Out There: Golf as an Upper Hand in the Business World

Allysha Mae Mateo Parents often sign their children up for a variety of sports hoping to see their child take a particular interest in one and excel in their chosen sport. Kids typically take an interest in high energy and highly competitive sports like basketball, football, and soccer. But golf— you know, the game where you hit a little white ball, hop in the cart, … Continue reading Putting Yourself Out There: Golf as an Upper Hand in the Business World

Learning From the Swiss

By Aubrey Wright As the Swiss have shown us, vocational training is a win-win: it gives students marketable skills, and gives employers significant savings. History July 9, 2015: “Switzerland and the U.S. sign a Joint Declaration of Intent on Vocational Education and Training.”1 Since then, the two countries have worked closely on integrating the Swiss model of vocational training into US education.2 Switzerland’s vocational program … Continue reading Learning From the Swiss

Fashion Copycats vs. Copyright Law

By Rowena Natasha Coco Chanel once said, “imitation is the highest form of flattery,” but at whose expense? Fashion itself is art; it combines design, culture, and movement all in one to create an embodiment of style suited to one’s personality. Every year, fashion week takes place in fashion capital cities like Paris, New York, and London where high-end designers stage runway shows to showcase … Continue reading Fashion Copycats vs. Copyright Law

Building Information Modeling: Risks, Benefits, and Trends in Construction

By Tanner Duron “Any sufficiently advanced technology is indistinguishable from magic,” wrote Arthur C. Clarke in his 1962 Profiles of the Future: An Inquiry into the Limits of the Possible. Clarke’s statement has been affirmed during the Information Age with the astounding capabilities of computers. Computers allow the world’s population to access near-infinite quantities of data seemingly out of thin air.   Another mind-boggling power … Continue reading Building Information Modeling: Risks, Benefits, and Trends in Construction

Make Money, Make a Difference

Riley Martin | November 15, 2019 When you tell your parents that you’re going into nonprofit, they panic. They look as if you told them you had wasted all the time, money, and effort you put into graduating from a prestigious university to resign yourself to a simple life of poverty. With nonprofit establishments accounting for 10.2% of the total United States private workforce,[1]  there … Continue reading Make Money, Make a Difference

The Problem With Government Bailouts

Our country is currently more than $25 trillion in debt; we should not be providing trillions of dollars of tax-funded money to businesses that didn’t save up money for hard times. And when bailouts are absolutely necessary for essential companies to survive, the American people should directly receive equity in such companies after they are bailed out. Continue reading The Problem With Government Bailouts