Pokémon GO for the Gold: How successful games harness player feedback

By Jacob Neff Pokémon Go Today The popular app clocks in at an ancient five years old. It has led to its own players being hit by cars.1 It even caused a pair of police officers to be fired for playing it on active duty in 2017.2 Despite all that, “Pokémon Go” continues to be one of the most successful mobile games of all time. … Continue reading Pokémon GO for the Gold: How successful games harness player feedback

Effective Branding in the Social Era

By: Newel Hirst Six years ago, former New Zealand footballer Tim Brown had an idea that would change the direct-to-consumer shoe industry. After receiving a grant from New Zealand’s wool industry and several donations from a successful Kickstarter campaign, Brown and his business partner Joey Zwillinger built a global brand, Allbirds, now worth more than $1.4 billion.[1] He achieved this success, however, without including any … Continue reading Effective Branding in the Social Era

Social Media’s Impact on Branding

By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding

Social Media in the Hiring Process: Uncovering Top Talent or Lawsuits

Author: Ian U. Anderson SOCIAL MEDIA (SM) is still a very new tool in the hiring process. Policy and practice (regarding SM use for screening candidates) widely varies between companies, as well as industries.1 SM can be an effective tool in making hiring decisions; however, hiring managers must understand the SM hiring landscape, potential legal pitfalls, and SM screening best practices to reap the hiring benefits. Ignorance … Continue reading Social Media in the Hiring Process: Uncovering Top Talent or Lawsuits